__________________________________________________________________________________________________________ alsico there were needless effort and resources being allocated to areas that could be centralized,” Vincent explains.
The rebrand goes beyond a logo change.“ We employ over 8000 people, spread over four continents, sharing different time zones, languages, cultures and religions. Having one brand where everybody can find their own common values and be aligned to the same purpose is valuable,” says Vincent. The consolidation ensures customers receive a unified, high-quality experience with streamlined processes and better communication.
Looking to the future, alsico is positioning itself to address market evolutions.“ Of course it’ s hard to predict, but in Europe, we foresee new legislation coming, which will force a move to a subscription model, with services associated to it,” says Vincent.
Thanks to its years of expertise working with laundries who lease or rent garments, alsico is ready to help its expanding client base with any changing requirements.
The group is also determined to raise its market profile.“ In the past we referred to alsico as the best kept secret in Europe, because while we were big, we seemed to be the only one who knew about our offering! That is something we are working hard to change,” ends Gauthier. As it strives to be the go-to partner for businesses seeking solutions that enhance employee performance and well-being, alsico is committed to becoming an even more responsible and sustainable workwear company, positioning itself as the world’ s premier provider. ■
www. alsico. com
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