Manufacturing Today Issue - 245 February 2026 | Page 228

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evolve and tariffs influence sourcing decisions, many OEMs are looking for manufacturing partners that can help
them navigate complexity rather than
add to it. WZL Industries views this environment as an opportunity. With established facilities
in both Canada and the United States, the
company can support customers on either side of the border, optimize logistics, and mitigate tariff exposure through strategic production planning. Its experience
supplying international drilling tool markets further strengthens its ability to manage cross-border logistics and compliance.
Rather than being constrained by geography, WZL Industries uses its continental footprint as a competitive advantage— helping customers remain agile, compliant, and cost-effective in a rapidly changing trade landscape.
MAKING STEEL YOUR BUSINESS
Our Services:
• High strength alloy steel bars
• Stainless steel including cutting, trepanning( ID work)
• Heat treating
• Additional testing and logistics
• Custom forgings( mud motor mandrels)
Contact: don @ holbertsteel. com holbertsteel. com
Continuous improvement as a growth engine
While markets and technologies evolve, WZL Industries’ internal philosophy remains consistent: continuous improvement is central to how they operate. Across its facilities, the company emphasizes process optimization, employee training, and strategic investment in new technology to manufacture products faster, more efficiently, and with greater consistency. WZL has also invested in outside help.“ We have been fortunate to have leaders in the continuous improvement and lean manufacturing space work with us to develop quality management and efficiency systems that work for our unique business,” says Shawne.“ Folks like John Rizzo and Richard Jeffrey from MoffitXL have been essential to our operational maturity and growth over the years.”
The team from lean consulting firm MoffitXL has decades of combined experience working with companies around the world who continually chase the goal of waste-free manufacturing.
“ You need that outside perspective to open up the tunnel vision you get when you’ re so focused on day-to-day activities,” he continues.“ MoffitXL brings so many ideas from other organizations. Rizzo’ s latest book( Creating Value) summarizes their focus really well: find out what is important to customers, employees and stakeholders, and continuously improve everything— anything— to create value for all.”
WZL Industries places strong emphasis on workforce development, recognizing that skilled machinists, engineers, and technicians are central to sustainable growth and improving process. By empowering employees to identify inefficiencies, suggest improvements, and expand their technical capabilities, the company creates momentum that compounds over time.
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