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“ Founded approximately 30 years ago, the business was originally built with the clear purpose to make a meaningful difference for cancer patients. My mother, Sue Paxman, was diagnosed with breast cancer in the 1990s, when she was just in her thirties. She had beautiful curly hair, and like so many patients facing chemotherapy, she did not want to lose her hair. At the time, our local hospital in Huddersfield was actually offering something called cold caps, which my mum decided to try to prevent hair loss. Unfortunately, it did not work for her, and for the first time, even amid such a difficult prognosis, it was that visible sign of the disease which truly affected her. Witnessing the distress it caused her, and the impact it had on us as young children, my father began to investigate why the cold cap did not work. Determined to find a way to help patients in the future, he and his brother set about developing technology that could do better. Their background was originally in beer cooling, and it was that expertise in refrigeration engineering, rooted in our family’ s existing businesses, that they channeled into something far more meaningful. The real reason this company exists is, ultimately, my mother,” he begins.

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