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Brintons
Renowned for manufacturing superior woven carpets since it was founded in 1783, Brintons is continuing to deliver products of unmatched craftsmanship, despite market uncertainty. Although the UK company is based in Kidderminster, its bespoke creations are widely distributed across the globe, and it is recognized for reanimating spaces such as luxury hotels, casinos, cruise ships and residential settings with eye-catching patterns.
Duccio Baldi, appointed as CEO for the business in 2014, reveals that last year saw several clients having to delay their longterm projects, as additional tariffs impacted budgets – however, the beginning of 2026 has seen a tremendous increase in activity for Brintons. He tells Manufacturing Today more about its ongoing projects, including a new tile line, implementing AI and sustainability efforts.“ We’ ve been managing the global macroeconomic environment while we’ re still on the road to recovery post- Covid,” Duccio opens.“ In the last few years, we’ ve had disruption caused by the war in Ukraine which has impacted shipping lanes, freight and energy costs. In 2025, we had to deal with Liberation Day tariffs and all the complexity that brought, in terms of uncertainty and delays.”
Nevertheless, the company has overcome adversity to maintain its longstanding legacy.“ On the positive side, we’ ve been doing significant f business with cruise ship operators, and even in the US last year, we almost had a record year with this sector,” Duccio says.“ All tariffs are exempt because most of the fit-outs are conducted outside of the US and the boats are classified as being in international water.”
Beyond navigating these external pressures and geopolitical issues, Brintons has continued to invest in a new integrated tile line, which has helped solve operational problems for one of its key markets – US
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