PARTNER CONTENT
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From left to right: Associate Directors Bertrand and Sébastien Vincendeau, and CEO Laurent Dubuche
From left to right: Marketing Manager Séryne Guedouar, Nicolas Ribes, SADEV Workshop Manager Fred Pradines SERODEM and BESSIN RECTIFICATION Plant Manager P Billard Engrenages Plant Manager Jean-Michel Billard, S Michot, SADEV Industries Sales and Marketing Director G
Beyond strengthening its industrial and technological capabilities, SADEV’ s sustained investment strategy is representative of its perpetual pursuit for world-leading performance. When the company’ s 50th anniversary rolled around in 2024, it wanted to celebrate with a longstanding partnership that truly embodies this legacy and its hunger for excellence. Enter: world famous French rally driver, Sébastien Loeb.
“ When the company was about to celebrate its 50th anniversary, we were looking for an ambassador. Sébastien Loeb is as old as the company and we share a tale of commitment and an unwavering pursuit of excellence, which began when Sébastien made his early mark in the JWRC, clinching both the French Championship and the Junior WRC World Championship titles behind the wheel of the Citroën SAXO Super 1600. The gearboxes and transmissions engineered by SADEV accompanied Sébastien in his first victories, propelling him to stardom across Rally, Rallycross, Circuit Racing, and Hill Climb events, including the record-breaking feat at Pikes Peak. This partnership proved that behind every sporting triumph lies cutting-edge engineering,” Laurent reveals.
“ Buoyed by decades of shared success, SADEV took the partnership one step further: Sébastien Loeb is now the official ambassador of the values that define us – excellence and performance. This collaboration honors the tireless work of the past 50 years.”
From a small workshop in Saint-Prouant to a globally integrated industrial group, SADEV’ s journey is one defined by precision, performance, and relentless ambition. As the market demand for high-performance transmission continues to grow, the company remains dedicated to investing in
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