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Aberlink
cutting process, and ensure it is always in specification.”
Furthermore, the company continues to contradict industry trends by offering a free lifelong software update policy to all clients.“ I don’ t like subscription models,” Marcus states.“ I think it’ s a constant drain on your business. I do like the idea that our customers can buy one of our machines and if, for example, they just want to use it for the next ten years, they can do so. This model has become much more popular among people, and we recently held a demonstration for a company switching over to our software, with one of the reasons being the subscription that every other CMM manufacturer enforces. There’ s a lot of pushback against that now.”
Looking to the future, Aberlink’ s threeto-five-year vision maintains its focus on the continual growth it has enjoyed from day one. However, Marcus reveals he has no plans to branch out at present.“ There’ s still so much to do with coordinate metrology,” he concludes.“ We live in a 3D space – what our machines do is measure 3D points in space, and clever software turns that into useful information. In five years, we’ re still going to be carrying out 3D coordinate metrology, but outputting that data to more sophisticated automation systems.”
From launching at the MACH show with a full order book in the 1990’ s to winning the King’ s Award in 2024 for innovation, Aberlink proves that vertical integration, open-office creativity, and rejecting software subscription models create a sustainable competitive advantage. Chris summarizes:“ The business is based on providing affordable, easy-to-use, innovative metrology. We’ re not a‘ me too’ offering and we’ re never going to follow convention.” ■
www. aberlink. com
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