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of the investors themselves. BDT and MSD Partners are family offices, not private equity, and that distinction matters enormously. Private equity operates on defined fund cycles with exit timelines that can create pressure to prioritize short-term returns over long-term brand integrity, whereas family offices think generationally. They invest in businesses they believe in for the long haul, which aligns perfectly with how we’ ve always operated.“ When you consider that one of the founding names behind BDT and MSD is Michael Dell, you also get a sense of the capabilities this partnership brings, including access to advanced AI tools that we’ re already beginning to integrate into our operations. Beyond technology, the partnership opens doors to new markets and creates the potential for strategic acquisitions down the road. Culturally, the impact has been overwhelmingly positive, and our team sees
to be able to trust the science behind the recommendations they make to patients, and we take that responsibility seriously.”
Growing market presence
Designs for Health’ s approach to continued investment has been bolstered by recent investment from BDT and MSD Partners in October 2025.“ This investment represents a landmark moment for Designs for Health, and to us, it’ s the clearest possible external validation of what we’ ve built as the independently verified, number-onerecommended professional supplement brand in our category,” Jonathan shares.“ What’ s particularly meaningful is the nature
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