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and geographic agility, and safety-andcompliance-through-design.“ We want to be the client’ s packaging right hand,” Michael acknowledges.“ We want to be an extension of their business – not just a supplier.”
Geographic agility is demonstrated through localized manufacturing.“ We’ re extremely agile regarding where the product is made,” he continues.“ Rather than produce it in the UK and then ship it overseas, we will set up a manufacturing site next to where the customer is based. We’ re setting up production in Canada presently, which will enable us to service a contract in Canada far more efficiently.” Origin’ s localized production strategy also enabled it to deliver rapid market share gains in Australia’ s medicinal cannabis sector, with its high-quality container becoming known colloquially as‘ the Origin Jar’ among Australian brands.
Environmental awareness is also a crucial element of Origin’ s operations and processes. With UK Extended Producer Responsibility legislation now holding brands accountable for product recycling costs, the company places itself as a partner helping brands navigate these regulatory complexities.“ Where our product ends up is something we take very seriously,” Michael states.“ We see our position as being able to support brands to make a better choice.”
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