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health tracking and connectivity, with a commitment to patient-centered care delivered through hearing healthcare professionals. Starkey continues to lead the industry by offering hearing solutions tailored to any patient’ s degree of hearing loss and lifestyle needs. As Brandon explains, its product range spans the full spectrum of hearing device styles and wearing preferences.
“ At the more discreet end, we offer invisible-in-the-canal( IIC) and completelyin-the-canal( CIC) devices, as well as our first-to-market rechargeable custom options in in-the-canal( ITC) and in-the-ear( ITE) formats. We also offer receiver-in-thecanal( RIC) devices, which are an industry favorite available in various sizes and in both rechargeable and zinc-air batteryoperated variants. Two of our RIC styles also function as CROS and BiCROS devices, which are designed for people who have lost most or all of their hearing in one ear. For people needing maximum power, we offer behind-the-ear( BTE) devices.
“ In addition to our range of advanced hearing technology, we offer a dedicated hearing protection line called SoundGear, which offers both custom and universal-fit options. These devices deliver high-fidelity hearing and reliable protection by enhancing the sounds that the user wants to hear while automatically suppressing any sudden or loud noises that are dangerous to their hearing,” he clarifies.
Designing such advanced hearing solutions demands a high level of know-how and a detailed manufacturing process. For custom hearing aids, Starkey’ s manufacturing approach blends art and science, guided by a strong team of talented technicians from start to finish. Brandon walks us through the process, step-
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