PARTNER CONTENT
____________________________________________________________________________________________________________________
element to the roadmap is repositioning the company, including the launch of a new brand identity in May, which Colin says will replace its long-standing, outdated identity.“ The highlight for me was changing the perception of the business. The logo was quite dated, for instance, so this is a considerable investment and a bold move to make.” At the same time, the company is significantly increasing its investment in product development, allocating ten percent growth to research and development. This began with the launch of a new range of analytical and precision balances at the start of 2026. This was a significant milestone, because it was the first all-new lab product launch by the company in over five years.
“ We launched our Polaris balance range in January and we are expecting product launches to accelerate, with a long-term goal of introducing new solutions every three months,” notes Colin.
With an emphasis on strengthening its distribution network, the group’ s strategy includes a new dealership program which introduces performance-based incentives and additional support mechanisms, alongside a Marketing Development Fund – allowing partners to invest in campaigns, exhibitions and promotional activity with financial backing from Adam. Additionally, it aims to address a major industry challenge: the shortage of skilled service engineers.“ The difficulty of finding and recruiting service engineers is one of the biggest frustrations for our customers,” states Colin.“ To tackle this, we’ re launching the Adam Academy, which will provide structured training and certification, and a Service Network Agency will give
226