Manufacturing Today Issue - 248 May 2026 | Page 68

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which was our very first showroom. Other showrooms include 53 ° North in Everton’ s Hill-Dickinson stadium in Liverpool, one in Mayfair on Mill Street in London, along with another three in the US. Our American showrooms are in Dallas, Virginia and New York, and we have just opened our latest in Chicago.
“ Showrooms are an important part of our growth strategy and our commitment to providing a great customer experience as a direct-to-consumer brand. Our brand has been built through our global community, which we have fostered over the years by attending events and having spaces for people to come and try on the watches and feel them in person. They look fantastic on the website and on social media, but the comfort, wearability, weight and proportion only truly come to life when our customers get to see and feel them on their wrist. That is why investing in showrooms matters so much to us,” she concludes.
IN SEARCH OF PERFECTION
• Bulk Polishing & Brightening
• 1 & 2-Sided Block Polishing
• Traditional Polishing & Satin Finishing
• Felt Polishing
• Hand Beveling
• Sandblasting & Micro-Bead Blasting
• Magnetic Deburring
• Banding
• Spiraling
• Drawn Lines
• Geneva Stripes
• Sunburst Finishing
• Beading
032 426 40 00 | info @ apjsarl. ch | apjsarl. com 28 Rue des Places, 2855 Glovelier, SA
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