_____________________________________________________________________________________________ Schluter-Systems
will follow,” he explains.“ That mindset came
directly from Werner Schlüter, and the family has stayed true to it.” Even during periods of market volatility or geopolitical uncertainty, the company avoids reactive decision-making and instead focuses on the fundamentals that have consistently delivered growth.
“ Our culture is one of the few things that competitors cannot replicate. Every company talks about culture, but this company takes it to another level. It’ s something we protect very carefully.” That commitment is closely tied to the company’ s premium positioning in the market.“ We’ re a high-value product and an expensive product,” Dee concludes.“ Our job is to make sure customers understand that the value we bring goes far beyond just the price of the product.” ■
www. schluter. com / schluter-us / en _ US thought process in everything we do,” he shares.“ I’ ve been with the business for more than 20 years and there are a remarkable number of long-serving employees across the organization as evidence of that commitment. We have people who have been with the company for 30, 35, even 40 years.” In fact, Dee’ s father was among Schluter’ s first sales representatives in North America and remained with the business until retirement.
Looking ahead, Schluter remains focused on maintaining the same principles that have underpinned the business since its founding. As a privately held, family-owned company led by Werner Schlüter’ s sons, Mark and Udo, the business has been able to prioritize long-term value over short-term profitability.“ A lot of companies are driven purely by profits, but the philosophy here has always been that if you do things right, the profits manufacturing-today. com 93