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Eric Loper, Senior Director of Golf Ball Research and Development, elaborates on the company’ s current lineup:“ Our golf ball portfolio reflects Callaway’ s mission to create demonstrably superior, technologydriven products that help golfers play their best and enjoy the game more. Today’ s lineup spans SuperSoft, ERC Soft, Chrome Soft, and the Chrome Tour platform, covering a wide range of performance profiles and price points, from everyday distance and feel to tour-level speed, control and consistency.”
Underpinning this product strategy is a deeply integrated approach to research and development, where insights from design, materials and manufacturing are continuously shared and refined. By aligning R & D closely with advanced process capability, Callaway can translate new concepts into production realities, engineering designs that are not only highperforming, but also precise, consistent and repeatable at scale.
“ Our manufacturing and R & D organizations operate as one team with shared goals. Our R & D teams draw directly from our manufacturing platforms, whether that means evaluating new materials with strategic raw material partners, optimizing aerodynamic packages or validating new construction methods,” Mark Leposky, Executive Vice President and Chief Supply Chain Officer, explains.“ Golf balls are a process-manufacturing product: performance is highly correlated to the tight tolerances modern manufacturing equipment can deliver.
“ Due to meaningful investment in new manufacturing equipment at our Chicopee plant, we’ ve been able to link real-time processing data from key equipment to the cloud. We call this the Callaway Factory Analytics System( CFAST). It allows us to instrument the plant and perform deep analysis of processing parameters, driving
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