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Established in 1928, SMP Group( SMP) has built a strong foundation and deep understanding of out of home and retail marketing print, with a skilled in-house team to develop, manage, and execute advertising campaigns. From discovery and creative design to full advertising activation, SMP brings brands to life, striving to drive high impact engagement and maximize return on marketing investment delivered as an endto-end solution supported with its complete planning, execution, and analytics platform.
With customers ranging from B & Q and WH Smith to Waitrose and Tesco, SMP’ s operations fall into two specialist markets: out-of-home advertising and point of sale. In the out-of-home sector, the company produces a large proportion of the UK’ s billboard advertising, working with media companies and specialists across roadside
Image Credit: Pepsico, Talon, Grand Visual and OMD
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