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Alongside BORG’ s drive for efficiency is something even more fundamental to the company’ s identity: sustainability. Importantly, the firm was built on a circular business model, and that philosophy runs through everything it does.“ It is worth noting that remanufacturing sits above recycling in the UN’ s waste hierarchy, given that it prolongs the life of a product,” Jesper points out.“ Rather than just being about breaking a product down to its components and melting the material into something new, remanufacturing takes the same product it was when it left the factory and gives it a second life, to the same standard as when it first came to market. On average, our remanufactured parts generate 60 percent less CO₂ equivalent emissions, consume 42 percent less energy and require 70 percent fewer natural reserves, compared to newly manufactured ones, and non-renewable raw materials, because we are reusing what 60