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that our equipment solves real pain points, performs reliably in the most demanding environments and lasts a long time with proven up time. However, our route to market runs through our sales force, then to dealers, then to the end user, which means that that message has to travel through multiple layers before it reaches the person making the purchasing decision. Getting that message through persuasively is some of the most important work we are focused on right now in order to counteract this trend of lower cost imported materials,” Jason outlines.
Staying competitive against those newcomers also requires investment in manufacturing efficiency. Traulsen is currently in the middle of a multi-year program to make substantial improvements to its production capability.“ In line with our core value of simplification, we have a single production line that makes roughly 20 percent of all our output. Therefore, it is critical that line runs as efficiently and safely as possible, with a short enough cycle time to respond to fluctuating order demand day to day. That line is the focus of a significant ongoing investment to improve all three of those dimensions,” he says.
Investing in automation
Making refrigerators at Traulsen’ s scale is not a highly automated process, which means the company is constantly looking for creative ways to improve efficiency, safety
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