PARTNER CONTENT
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Regarding some more niche applications, Shenton elaborates:“ Southeast Asia is a great market for us, especially in the specialty electronics world, where it’ s clearly the hub for electronics production.” However, domestic government-backed efforts to strengthen state-side semiconductor and electronics manufacturing like the CHIPS Act, are shifting the landscape in North America, while in Europe, there are troubling situations due to the constricting nature of the regulatory landscape – not only in electronics, but for industrial chemical and functional fluid manufacturing in general. And of course, all challenges create opportunity for King.
Even as new opportunities open, King Industries keeps its approach to customer engagement consistent. Technical expertise drives the commercial model, with chemists playing key roles across the company. This setup lets conversations go far beyond purchasing; they’ re about formulation challenges, application needs, and performance goals.“ The real bread and butter of King’ s effectiveness is to sit down with a formulator; paints, lubricants, foam, you name it. That’ s where we exchange information freely and solve problems together on a molecular level.”
Sustainability
Today, many of the discussions begin with performance requirements and end with questions about sustainability. Customers increasingly evaluate environmental impact alongside performance, creating new expectations and opportunities for chemical suppliers.
Instead of treating sustainability as a separate box to check, King Industries builds it into many steps of its new product
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