_____________________________________________________________________________________________ Gradall Industries

▲ Mike Popovich has made great strides in the sewer maintenance, industrial vacuum, and vacuum excavation markets, reflecting broader changes across the infrastructure sector.

Mike’ s own path to the company reflects that same sense of fit and loyalty. Before joining Gradall, he worked for a hydraulic systems supplier and visited as a customer. What stood out was the company’ s culture and sense of purpose.“ I just liked the company. The product is very specialized and gets into many different markets, which I enjoyed. I liked being part of it, and I liked the people and the town. An opportunity came up, I applied, got the job, and I’ ve been here ever since.”

More than three decades later, Mike leads the business as manufacturers balance customer expectations, workforce shortages, technology adoption, and economic pressures. His responsibilities span strategy, operations, commercial direction, and longterm growth planning, all while preserving what has shaped Gradall’ s identity.

That leadership shows most clearly in the product itself. Gradall’ s machines fill a unique niche. Its ability to move quickly between jobsites makes them a favorite for public works and infrastructure crews. Gradall doesn’ t chase volume; it focuses on jobs where mobility and versatility matter most. Mike explains:“ The machine is ideal for that kind of work. That’ s why it has a place in the market. It just soldiers along, and we keep improving it. It’ s a staple and kind of an iconic machine.”

Supporting that position is a manufacturing model that’ s uncommon across the industry. At its New Philadelphia

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