_________________________________________________________________________________________ Capital Coated Steel
miss tiny flaws. We’ re using technology to catch those and flag any issues before they become problems.”
Through all these initiatives, supply chain resilience stays at the forefront. As regulations evolve, Capital sees expertise and preparation as key responsibilities.“ Our top priority is making sure we have robust supply chains. We see ourselves as experts in pre-finished steel, and our customers ask us a lot about what they need to do for CBAM. It’ s all about scenario planning,” Jonathan highlights.
Growth remains a priority for Capital, but Jonathan is less interested in taking market share from competitors and more focused on creating new opportunities within the sectors the company serves. Rather than defining growth purely by market share, he sees opportunities in expanding the use of pre-finished steel.“ Some think business development means poaching customers from competitors. That’ s not really growth; you haven’ t made the pie any bigger. At Capital, we’ ve always focused on expanding the size of the pre-finished steel pie, which benefits everyone,” Jonathan concludes.
As the steel sector adapts to new trade rules, carbon regulations and supply chain expectations, Capital is investing in capability, sustainability and technical expertise while helping customers navigate the changes ahead. Simon sums up the long-term goal:“ I want Capital to be recognized as the leader in sustainable processes for pre-finished steel in the UK and Europe.” ■
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