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TurboChef to take feedback, listen and make improvements when needed.”
Partnerships that drive innovation
TurboChef’ s commitment to continuous improvement also extends beyond its own walls. Along with collaborating with the other Middleby brands, strategic relationships with dealers and distributors play an important role in helping the company understand customer needs and bring new ideas to market.
One example is its relationship with Wasserstrom, a leading American commercial foodservice distributor and dealer.
“ Wasserstrom is an exceptional partner because our relationship goes far beyond transactions,” Leslie says.“ Our shared values of innovation, family and growth create a strong foundation. Their expertise with both independent operators and national chains makes them an invaluable extension of our business.”
The relationship also extends well beyond the point of sale.
“ They are involved throughout the design, installation and after-sales process,” Leslie adds.“ Partnership is a word that is often overused in this industry, but with Wasserstrom, it is genuine.”
For TurboChef, collaboration with its channel partners is also an important source of innovation.“ We both want to grow alongside our customers, which means working together rather than simply completing a sale and moving on,” says Leslie.“ They provide honest, constructive feedback that feeds directly into our product development. While the operator is our end customer, our dealers and distributors are customers too, and their insight plays an important role in shaping our innovation.”
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