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For Mark, the driving force behind the expansion was ultimately customer demand rather than merely a growth strategy.“ We’ re seeing evolving customer bases with larger dealership groups and more fleet management companies – more diversified clients who are demanding products that fulfil their customers’ needs across multiple lines, as opposed to a single product,” he notes.“ The US Upfitters acquisition met that request from our customer base.”
Such a customer-first instinct reinforces how Driverge approaches innovation more broadly. Rather than chasing trends, the company positions itself to respond quickly when its customers need something new – a philosophy demonstrated most recently by the speed in which it brought the CurbSmart accessibility product to market.“ We were able to build a prototype for CurbSmart in a significantly shorter
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