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And it isn’ t simply technological innovation that has played a part in First Circle’ s resurgence – sustainability is central to the company’ s operations and has been embedded in its processes for many years.“ It may seem controversial, but plastic, when used and managed responsibly, is one of the most efficient and recyclable materials available,” Alvaro states. Although it generates 30 percent of production waste, First Circle reprocesses around 98 percent of this internally, with the remaining material returned to suppliers and reintroduced into the supply chain.“ We operate as a zero-tolandfill business, and actively incorporate recycled materials into our products, supporting a circular economy model that is very much part of our DNA,” adds Alvaro. As First Circle’ s expansion in new markets continues to drive investment across the business, its priority for the
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