_________________________________________________________________________________________ Rohrer
Corporation
Furthermore, the vast amount of value streams operating in packaging today means they must merge at the co-packer, along with bulk-packed products, which Danny notes is increasingly complex.“ Often, the printed packaging comes from one supplier and the plastic packaging from another. However, because Rohrer produces its own variety of both, it completely reduces the freight, transportation, and CO₂ emissions associated with that. Additionally, by controlling the value stream, we ensure that 100 percent of our waste byproduct is recycled. All our scrap – plastic and paper – goes back into the waste stream and, ideally, back into paper or plastic production. We’ re extremely focused on circularity.”
Circularity is not the only aspect high on the firm’ s agenda: the role of visual packaging is essential in helping brands and retailers stand out by catching the eye of the consumer, protecting the product
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