___________________________________________________________________________________________________ Interfloor
Ltd
▼ Gary McEwan, CEO
have created a distinctive platform that brings a traditionally low-interest category to life and helps explain the benefits of quality underlay in a memorable and engaging way.
“ Now in its third year, the campaign has been embraced by retailers across the UK, providing a platform for in-store activity, promotions, exhibitions, social media, and consumer marketing. It has helped us strengthen awareness of the Tredaire brand and, importantly, start changing the conversation around underlay from a functional necessity to a product that has a direct impact on comfort and the overall flooring experience.”
Following Interfloor’ s success with the campaign, the company has now developed a magnetic flooring solution designed to address the practical challenges associated with installation, particularly in commercial environments – an area in which it continues to expand and diversify.
“ Magnetic flooring technology provides an adhesive-free solution that is particularly suited to retail and commercial environments where traditional floor preparation and gluedown installations can be costly, disruptive and time-consuming. The technology is equally valuable for refurbishment projects, allowing flooring to be installed over existing surfaces and replaced quickly when required,” Gary explains.“ Because there is no need to wait for adhesives or self-levelling compounds to cure, downtime is significantly reduced. Damaged tiles can be replaced individually, and entire installations can be removed cleanly at the end of a building’ s life, lease period or refurbishment cycle, supporting both flexibility and sustainability objectives.”
This same focus on ease of installation, performance, and versatility has also driven Interfloor’ s work in underfloor heating, combining innovative technology with specialist underlays to create a complete solution suitable for a wide range of floor coverings and applications.
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