Look after the customer , and the pounds will look after themselves ; Fabulosa ’ s growth through exports
In the last year , since Fabulosa first sat down with Manufacturing Today , the family-led company has diversified its product range and
“ services in alignment with the world starting to return to normal . Born in March 2019 , with a single product available in three scents – a 220ml concentrated disinfectant – the business has seen a meteoric rise to success . Today , it is the UK ’ s number one privatelyowned brand in the cleaning market , which is testament to the business ’ keen sense for innovation . James Sharpe , Co-Founder and Managing Director , explains how the end of the pandemic has triggered a big change at Fabulosa .
... we are capable of producing the necessary formats
“ at the speeds that we want
“ From a market perspective , the last year has been as turbulent as you can imagine – between the war in Ukraine , government changes and the end of Brexit , it ’ s been difficult to predict where things are going to go next . We ’ ve managed to diversify significantly into different markets , as we knew that when covid was coming to an end that the antibacterial sector was going to shrink . We ’ ve moved quite heavily into air care , task-specific cleaners and other products that we knew would survive the change back to normality , which has ultimately allowed us to maintain our growth for another year .”
128