Ahead of the curve
How ASD Lighting ’ s long-established values are appealing to new-age desires
There are extra costs to being a UK-based company such as ASD Lighting PLC ( ASD ), which mostly relies on its own manufacturing and local supply chain , however the relationships built in the process are a priceless commodity during times of uncertainty . Despite its four decades of providing international lighting solutions from Rotherham , South Yorkshire , ASD has had to rely on more than its expertise in recent years . Nathan French , Director of
Street Lighting , believes that ASD ’ s niche approach has delivered its well-deserved success over this turbulent period : “ We do an awful lot of manufacturing ourselves and then we also use a local
“
... recognized by the HEA , in the form of their HEMSA large organization of
“ the year 2022 award
supply chain where we can . It builds up a good relationship , so in times of difficulty , as with Covid or the current economic climate , you have a good contact base between your suppliers and your customers . This establishes a more understanding and accommodating space for all involved .” This large but still local essence has recently been recognized by the HEA , in the form of their HEMSA large organization of the year 2022 award .
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