“ Over the last 15 years , the increase in pressure from our overseas competitors , particularly concerning the lower prices that the far east can offer , has forced many UK companies to move into more specified or technological areas . You ’ re aiming for far higher levels of quality in manufacturing to try and set yourself apart ,” he continues . “ Not everyone wants to buy the cheapest option , because they know it ’ s not going to stand as the best value

product over a prolonged period of time , and that is where we have angled all of our product development and innovation . We are targeting the sphere of flexible products that offer a good balance of high-spec features and excellent quality , which practicably can ’ t be replicated

on mass by importers . This is fully supported by a UK-based workforce that is engaged in providing high quality service to customers , and understand , the importance of offering

Spotlight on sustainability

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