of simply telling its customers what they have adapted them to save people money . As need , the company applies its knowledge in advising them on which suitable options may work for them . “ When tackling problems raised by the current energy crisis , we are able to draw upon our knowledge of advancements in lighting tech – new chips , artificial

intelligence , electronics and robotics – all are helping us provide competitive solutions . For example , a lot more systems feature daylight controls that can monitor the time of day , to adjust the interior lighting accordingly , or you have occupancy controls . These fittings can identify how many people are in a space , or more specifically whereabouts they are within a large room and adapt the lights to focus on the more populated areas . These approaches started off more centered around carbon saving initiatives but , now that the energy bills are going through the roof , we

84 a business , we like to be in the driving seat , by keeping abreast of these advancements

Since starting the streetlighting sector of the company in 2014 , Nathan has built a team of designers and a sales force that now account for a third of the total company . Its ability to pivot has led to ASD ’ s growth within council-wide initiatives across the UK and Ireland , in which it will be retrofitting thousands of streetlights with LEDs . These offer a far more efficient design in comparison to traditional luminaires , in the name of the environment and saving councils money on providing nighttime illumination . Nathan explains : “ Local authorities are committing to large-scale investment programs that entail replacing their entire luminaire stock with LED solutions – each offering energy savings of