ASD Lighting PLC a product that is environmentally friendly for its entire life cycle – after which it can hopefully be reused instead of simply recycled . Whereas 15 years ago , customers had little interest in this USP and would ’ ve complained that the necessary costs rendered the final price of the product too high ,” he compares . “ People have actually changed the intrinsic values that they want to see in products , their manufacturers / employers and have become far more socially conscious . Nowadays , they want to support companies with greater moral values behind them – whether that ’ s in their innovation , green initiatives or social value projects . We have been maintaining a lot of these standards since our earliest days , without purposefully trying to tick boxes to attract different corners of the market .”

The research and development side of paying close attention to its customers is another huge benefit of ASD ’ s holistic mentality in conducting business . Instead