▼ Fragrance Oils at the Beauty World trade show in Dubai
Fragrance Oils
The science of self-care
“ In a similar vein ,” Andy continues , “ we launched a couple of new developments in September , which are focused around two key areas . The first is all about wellbeing , and through using patented Givaudan technology , we have created fragrances that can enhance a number of emotional mindsets . These can help to make you feel happy , invigorated , relaxed or even help you to sleep better . Having something that is scientifically proven , in a market that is so keen on self-care , is a huge opportunity for us . The second area is called Odouraze , and is designed around the control of malodours . We believe that throughout the pandemic , everyone naturally spent more time at home , and as a result , is now more aware of the different background smells in their homes .
Our new range will offer specific solutions to consumers in tackling these issues .”
In 2021 , FO undertook a rebranding exercise to redefine the brand proposition , building on the customer focus of the company and driving our vision for success . The exercise involved defining the new company mantra : “ We ’ re better together ”, alongside titling all the employees as scentmakers . Often within the industry , perfumers are highlighted as the fragrance developers , however , the business wanted to reword this traditional , career-specific title so that it could be applied to every member of staff .
“ We wanted to make sure that every employee is recognized in our creative process , so everyone now carries the title scentmaker ,” Andy explains . “ It ’ s really
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