Fragrance Oils
to highlight how , within the team , each individual has an impact on our overall outcome . The new mantra doesn ’ t only apply to the way in which we work with customers , but how we work together with our colleagues as well . As a result , we have created the fundamentals of a cohesive working environment that encourages everyone to flourish in their own way .”
When it comes to ingredients , FO uses a combination of natural and synthetic components , and blending the two together in the right way is crucial for the creation of fragrances . Additionally , the business supplies a collection of over 300 natural extracts to meet the ingredient claims of specific products , such as : contains Aloe Vera or Cucumber extract .
“ Our process of innovation is split into two sections ,” continues Andy . “ The first is the result of the creativity of our development teams , and the inspiration they draw from trends within the market , fashion , colors or even music . Their ideas will then typically contain 20-to-70 of our 900 plus available ingredients . The second stream focuses on the technology capabilities , opportunities and R & D that being part of the Givaudan group has presented us with , as mentioned previously .” kind of event also reminds you of exactly the level of competition out there and , especially for me , as head of the company , it reminds you that complacency just won ’ t fly .
“ In five years ’ time ,” he concludes , “ I would like to be able to say that we have fully implemented our strategic plan set out in 2021 . I hope from a sales and revenue perspective that we will be significantly larger and have strengthened our position not only in the UK , but also in the Middle East , Africa , South East Asia , and both Latin and North America . Our ongoing ambition is to collaborate with our customers to support them in every way we can . Through this , we will continue to offer our employees an exciting workplace and the sense that they ’ re contributing towards something that really counts .” ■
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Future growth
Last year granted Andy the first opportunity , post-pandemic , to attend two of the industry ’ s foremost trade shows : Beauty World in Dubai and In-Cosmetics in Paris . “ It was really good to reconnect with suppliers and customers after losing the opportunity for a couple of years ,” Andy says . “ It was great to be a part of the industry-wide , positive mentality again and to be reminded of the international interest in fragrance . We know that our products have an impact on consumers , and despite the global economic challenges , I still feel we ’ re in an excellent position to be able to grow in the future . This
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