However , Whisker ’ s innovative pet care products do not stop here , as it operates through three avenues : the Litter-Robot , the Feeder-Robot , and Litterbox . com . The Feeder-Robot is an automatic pet feeder , suitable for both cats and dogs , that allows owners to set portion-controlled meal schedules . Litterbox . com provides an extensive range of refined accessories for cats , such as furniture , catnip , toys , and grooming products . Together , the three enterprises fulfill Whisker ’ s aim of making life for pets and pet parents endlessly better .
So , how exactly has Whisker built this entity and achieved such success ? “ We create an end-to-end experience that empowers pet parents ,” explains President and CEO Jacob Zuppke . “ We deliver innovative solutions to their problems and consider every element of the product experience from both the pet and owner ’ s perspectives . We don ’ t rest once we ’ ve created the best , instead we continue innovating , with the vision of consistently delivering better solutions for consumers .”
Positioned for the future
The company was founded as Automated Pet Care Products , known colloquially as AutoPets , by Brad Baxter in 2000 , but it was in 2015 that the business started to experience unprecedented growth . Its revenue grew from $ 7 million in 2015 to an estimated $ 40 million in 2019 to subsequently growing to over $ 150M in 2021 . Baxter recruited Zuppke , first as Vice President , then as President and CEO , to support
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