Whisker
and even define the rest of the business . We needed to step back and ensure we had the right positioning to build a brand platform that facilitated our future growth as a pet technology innovator . We completed our rebrand in 2021 and it has transformed how people think of us ; our company as Whisker , and our product as Litter-Robot .”
the business through this wave of growth and assist with a complete rebranding .
“ As a marketer , I saw a really interesting opportunity for the business to invest in creating a whole new category ,” Zuppke recalls . “ Many innovators have established their own category , such as Nest and Peloton , to the point where the product is searched for more than the company itself . This is what we have built at Whisker with the Litter- Robot , and that opportunity doesn ’ t come along very often in a marketer ’ s lifetime !
“ I ’ ve had the time of my life being able to create so much demand around a category that is uniquely positioned for us to define the future of pet care ,” he continues . “ When I joined in 2015 , the Litter-Robot was such a wild success , but it had started to overshadow
Innovative app
Having established the automated pet care sector and rebranded as Whisker , the company continues to showcase advancements in pet technology . “ It might sound silly , but I haven ’ t fed my dog in three years !” states Zuppke . “ The Feeder-Robot has been feeding her since 2019 . Unlike other automated pet feeders on the market that rely on Wi-Fi , the Feeder-Robot is fully backed up , so it stores logic and continues to feed your pet if Wi-Fi or power goes out .”
Innovation is a constant priority at Whisker , as Zuppke explains : “ The new Litter-Robot 4 is a complete evolution of the product line . Taking consumer feedback into account , we reviewed it from top to bottom . We incorporated more sensors to read a cat ’ s weight , and , if multiple cats use one Litter-Robot , it can recognize which cat is using the device at any given time .” The addition of the Whisker app transforms its innovations into more than just products , instead becoming a combined automated solution and health platform , offering proactive wellness solutions . “ We ’ re able to track characteristics of your cat , which the cat world has not seen before ,” Zuppke states . “ Through the Whisker app , we can notify owners that , for example , their cat is using the Litter-Robot twice as often , is eating more than usual , or that the cat ’ s weight has fluctuated outside a healthy range .
“ My cat and I have personally benefited from the Litter-Robot ’ s insights ,” he reveals . “ A while back I received multiple notifications from the Whisker app , and
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