Manufacturing Today Issue 210 Issue 210 March 2023 | Page 58

Jeremy adds . “ Each employee is honored and recognized for their specific contributions to the overall success of Gibson . It ’ s a great reminder that a career can be built here .
“ We give experienced employees new opportunities to train the next generation or transform processes – improving the work we do every day so that our amps , guitars and service exceed expectations . We want to tap into their expert knowledge to maintain the right balance of craftmanship and new methods . It ’ s all part of the modern Gibson Way of Working .”
Undoubtedly , though , Gibson is already a modern American success story . From blues to rock and roll , many legendary musicians testify to that fact ; it ’ s hard to even picture Chuck Berry without his cherry red Gibson ES-355 in hand or B . B . King without his much-loved Lucille , the iconic black ES-330 or -355.
Now more than ever , Jeremy tells us , Gibson is embracing that history with open arms while staying authentic to its core . With its latest introductions of the MESA / Boogie Mark VII , opening the Pickup Shop , perfectly recreating Kirk Hammett ’ s Greeny in the Custom Shop , or launching the firstin-industry Certified Vintage program , there is something for every brand enthusiast wanting a slice of the musical history pie .
A new path
Harnessing that capability , Gibson also offers a comprehensive repair and restoration service to its customers – they ’ ll send you a selfaddressed box to ship your guitar and loan you another while yours is being worked on , allowing you to keep on playing . The teams in Montana and Nashville are experts in their
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