Gibson Brands field and will take a Gibson ax all the way back to the wood , re-staining it and painting it so that it comes back to its owner looking brand new . ( The same is also true of the amp service with the team in Petaluma , CA .)
But that ’ s only if you ’ re after a factory original aesthetic . Some want to see the patina , the unique beauty of an aged neck ; and Gibson ’ s team knows this . Therefore , it might be as simple as building an exact replica of the original pickup or finding the same tuning key , while keeping the natural aging of that specific guitar . Each guitar , whether new or restored , is then logged with its craftmanship details and serial number in a digital database .
So , where does Gibson go from here ? As Jeremy recalls , when the company emerged from bankruptcy in 2018 , many competitors offered their support , knowing that the industry was only as strong as the best brands and the competition that drives others to improve their craft today and innovate for tomorrow .
Emerging from that era like the proverbial phoenix , Gibson now finds itself on a new path – one that Jeremy neatly summarizes for us : “ Our vision continues to become the most relevant , the most played , and the most loved music brands in the world . It reveals itself when the casual strummer is inspired to create their sound from one of our instruments . It reveals itself through the ongoing transformation of our craft and supply chain where customers are at the center of what we do .” ■
www . gibson . com
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