times . “ Over the last two years supply chain constraints , COVID-19 interruptions , and a general labor shortage , challenged our production capabilities , but we worked closely with our customers to prioritize and pre-plan orders , and identify alternative solutions with better lead times ,” recalls Torsten . “ Our transparency throughout this difficult , unprecedented time resulted in even more trust from customers , and they rewarded us with a phenomenal almost 50 percent growth over the last two years during the recovery from the pandemic .”
NORD is a family business and has maintained a long-term strategy for growing sales . “ We commenced our last 86,000-squarefoot plant expansion in Waunakee , Wisconsin , just before the pandemic started ,” Torsten reflects . “ But with numerous safety measures in place to ensure a safe and healthy working environment , the project went ahead as planned . This strategy was successful , as it meant we were ready to meet the pent-up demand of our customers and continue our sales growth when the economy opened up again . Without this additional infrastructure , we would never have been in a position to grow at the rate we have and reduce our lead times to an average of two-to-three weeks .”
Continuously growing
The company ’ s tremendous growth fueled the addition of its fourth US factory , an 85,000-square-foot facility in McKinney , Texas , in December 2022 . The goal is to start assembling unpainted smaller sized gear units by July 2023 , and painted gear units by the end of 2023 . Upon completion , the Texas site will provide the company with an additional assembly capacity of 180 gear units per shift and will also house local customer service and technical support teams .
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