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different health and wellness products on the market and , over time , it became apparent that gummies are one of the industry ’ s key performers , so that ’ s where we decided to primarily base our focus .
Organic growth
“ We knew that this was a strong industry across North America ,” Musharaf adds , “ and initially we found a Canadian manufacturer to work alongside . During this period , we were more focused on the marketing element of the business , as we would relabel and sell their products with our branding . When we started our own manufacturing , we ran into a wide range of different challenges , which were partially due to being new immigrants to the country . We didn ’ t know much about Canada ’ s regulatory systems ,
The B-Corp certified enterprise does a lot more than care for the wider environment
such as the city , building , and machine permits that we required .”
“ In 2013 , our original supplier was acquired by a new American owner , who decided they were no longer going to supply us ,” Aisha explains . “ So we decided to take a risk and buy a machine ourselves , to become our own manufacturer . In the beginning , we had no idea how to produce gummies , so we spent around three months practicing through trial and error , until after 250 runs , we finally worked out how . It was such an incredible journey as a team .
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