Manufacturing Today Issue 212 - May 2023 | Page 69

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Herbaland
We have worked so hard to meet not only Canada ’ s GNP requirements , as a nutraceutical gummy manufacturer , but also those of our export market , in our mission to be the most highend , clean-labelled producer in the industry , across the globe .” “ It wasn ’ t long after we ’ d established the first machine that we got a second , and then a third ,” Musharaf continues . We now have seven lines across four locations , fulfilling our packaging and production operations 24 hours a day . We export our goods to 40 countries and have even bigger plans for the future .”
Teamwork and timing
In just 14 years , Herbaland has extended its reach and capabilities enormously . Aisha attributes this growth to three main factors : “ Our company culture is the first key to our success . We take good care of our people , who we refer to as ‘ Herbalanders ,’ and our staff turnover rate is super low , which allows us to keep growing together .
Focus is our second factor ; as we don ’ t get distracted by trying to do too many things at once , but instead keep to our core strategy of developing the best products possible for our customer base , with whom we have built a strong and reliable network . The final one is our timing . As a team , we are never afraid of facing new challenges , it ’ s part of our DNA , and we are always looking to find new limits to push , which is reflected in our product development . R & D is huge to us , we will soon be introducing our probiotic powder sticks , a senior-nutritional range , and begin to offer some of our products in a liquid form too .”
Consumers across the globe are steadily becoming more conscious of the micro elements that can have a macro impact on their health
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