___________________________________________________________________________________________________ Winoa Group
organizational development ,” he adds . “ Sales and marketing , on the other hand , are engaging in customer-focused initiatives , while our finance division is building a range of business models to support the initiatives . The main challenge in North America is how to unlock innovation … but that ’ s a topic for next time .”
It ’ s all very exciting . So , what ’ s on the horizon ? “ Without giving the group strategy away , Winoa has a growth target initiative mapped out to 2030 ,” Bill reveals .
“ This initiative realizes that our core business in abrasives is a pillar that will be maintained ,” he goes on . “ The growth will come in specialty areas or ancillary business that complement our core offering – we ’ ll continue to expand our technical services , while also focusing on specialty products and positioning ourselves strategically so we can expand our leadership role in the industry .
It ’ s clear that Winoa ’ s success has come from its ability to adapt amid continuous change , combined , no doubt , with the winning spirit of people like Bill . “ I ’ m driven and always motivated by winning ,” he admits . “ It ’ s that simple .
“ When I think about winning in business ,” he reflects , “ it ultimately boils down to how you can satisfy three groups : your customers , your employees and your shareholders .
“ It can be tough to satisfy all of them at the same time , but I try to make sure we always have a balanced view of satisfying those three . Working with , building , and motivating the best teams over the long run , everyone wins , and that ’ s truly what motivates me .” ■
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