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Adaptability and diversification
The company ’ s expertise in these four divisions has allowed it to create medical components of a high-end , durable quality . At the moment , Michael stipulates the business is focused on two key areas : medical / healthcare and electric vehicles applications . “ Our operational processes mean we can accommodate manufacturing materials that go in at a high temperature , which is really why we are a good fit for customers . We can do smaller parts , we can do larger parts , whether it ’ s a battery , component , or a structural part – we can do them all .”
Michael has been part of the plastics industry for over 20 years and brought a plethora of expertise to his appointment as President . “ I started with GE Plastics back in 1985 and sold resin to GTR , Key Manufacturing , and CEW Enterprises . Afterwards I moved to Honeywell . Then , in 2013 , I was looking for a
new challenge in my career . I wanted to get back into plastics or turbochargers , and it just happened they were looking for a President at that time , with expertise in both plastics , and OEM , which was right up my street .”
However , the last ten years have arguably been the most challenging of Michael ’ s career . Although he acknowledges the global issues , he commends the company , and its ability to adapt well to market adversity , which is what led to Manar ’ s extensive diversification . “ We were too overloaded in terms of our sales percentage , but we ’ ve changed that . Another hurdle we ’ ve had to overcome has been the replacement of older equipment . Fortunately , that was alleviated when we became an ESOP business in 2017 . We ’ ve been able to utilize the additional investment and recycle most of our equipment over the last five years .”
Of course , we can ’ t forget Covid-19 , which has been the most recent event to impact the stability of industries across the globe .
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