Manufacturing Today Issue - 217 October 2023 | Page 121

______________________________________________________________________________ Granville
Oil and Chemicals to cope with any changes in demand . To begin the manufacturing of our bottles , we invested in blowmolding machines that enable us to make the bottles according to our own specifications and at our own pace . In addition , making new bottles also meant we needed to create new labels that would fit them . We saw an opportunity to revitalize the appearance of our labels and create a more cohesive and uniform look to our entire product range on store shelves . Our marketing team invested significant effort into this project , going to the extent of
redesigning our logo to ensure compatibility with various label sizes , shapes , backgrounds , and print styles . They have done an exceptional job with our new hexagon logo : it is remarkably distinctive , serves as an iconic representation of our business , and signals the next stage of our journey ,” he adds .
Thanks to the efforts of the whole team , Granville has evolved from a small marketing firm into a leading British manufacturer of top-quality automotive products . Through strategic acquisitions , warehouse expansions , and innovative branding initiatives , the company has strengthened its end-to-end capabilities to provide superior value to its growing customer base . “ Granville is wellpositioned for further growth by continuing to focus on providing the highest standards of product and customer service ,” James concludes . “ These days , good service is a given , and it is exceptional service we should all be striving for !” ■
www . granvilleoil . com
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