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Blue Rhine Industries ( Blue Rhine ), a static and digital sign manufacturer , started out in the United Arab Emirates ( UAE ) in the late 1990s , meaning it was well-positioned to develop retail signs for the rapidly growing rise of Dubai . Having experienced tremendous success , Blue Rhine then began manufacturing inhouse and expanded into other markets .
“ Although we started off as a retail sign manufacturer , our reputation spiraled and we organically grew a larger portfolio of clients ,” begins John V . Joseph , Blue Rhine ’ s Director . “ By 2010 , we had our own manufacturing facility , and at that time , we were the only company capable of producing 30-millimeter , fully encapsulated block letters with no screws or joints , and fully embedded LEDs .
“ That gave us a key competitive advantage and we quickly became one of the UAE ’ s biggest exclusive sign suppliers . Our portfolio grew alongside our expertise and confidence . We diversified into other markets like department stores , supermarkets , and hospitality , which require additional products like directions and category signs .
“ Around the same time , we expanded our presence in digital signage in response to the market shift from static light box signs to digital screens , especially in the food and
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