_______________________________________________________________________________________ Blue Rhine Industries
We were the only company capable of producing 30-millimeter , fully encapsulated block letters with no screws or joints , and fully embedded LED
beverage industry . We made the strategic decision to invest in resources and onboard some very talented individuals with extensive experience to kickstart our digital division and drive the business forward . Today , we operate an equal balance of expertise in both static and digital signage and are one of few companies that have successfully merged and simultaneously deliver both techniques .”
Fast-forwarding to today ’ s operations , John continues : “ We currently operate four segregated business units ; retail , gas stations , hospitality , and leisure and entertainment . We have three manufacturing facilities across the UAE , with one specifically for heavy metal work for our gas station customers , as well as our original facility to produce all our smaller signs .
“ Our third site is dedicated to express production , which is an interesting , smaller division with a team of highly skilled technicians that can produce signs on a rapid seven-day turnaround . The team can maintain our quality standards while working at such a high speed , which is particularly important for us to provide freedom and flexibility to some of our regular , longstanding clients .
Turning to recent projects , John reflects : “ We recently worked on a desert conservation reserve here in the UAE , which was a personal project of the Crown Prince . We were involved with making signs , not out of conventional aluminum , but out of a specialist type of wood that was treated against termites and
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