Exclusive Feature ______________________________________________________________________________________________
Aside from products , Beijer remains committed to its customers amid its global expansion . “ The last few years have been a roller coaster with the Covid-19 pandemic and global situation causing a lot of problems in supply chain , such as semiconductor shortages ,” Ali reflects . “ Both the pandemic and geopolitical tensions across the globe have highlighted the potential dangers of being dependent on a single location . So , to mitigate these challenges , we have a new complementary production unit in Malmo , Sweden , which we anticipate will be up-andrunning later in the year .
Sustainable solutions
“ With our logistics center located in Malmo , the city was an obvious choice for us to open a new production facility . Today , we see ourselves as a global company and we must act like one too ; everything from our research and development team to product management , sales , and logistics must have a global footprint . As we know that our customers are located across the globe , the new site will bring production closer to our European customers and thus eliminate the need to ship finished goods overseas , helping us to reduce our carbon emissions in the face of sustainability .”
Axel elaborates : “ Sustainability has been part of our journey for many years . Our products use recyclable materials and we ’ ve seen a general trend towards sustainable practices in the markets we serve . Many customers are swapping machinery for singleuse plastic to paper-pulp equipment , for instance , and with sustainability legislation increasingly coming into force , especially in Europe , we ’ re a good fit to help customers not only meet these targets but surpass them .”
“ We ’ ve also recently hired a new Head of Sustainability to drive our sustainability agenda ,” Jørn adds . “ Sustainability is not only a clear directive in product development , but also in terms of the markets and sectors we want to serve . Most of our products are applied within processes that enhance efficiency , reduce downtime , and eliminate waste , all of which help our customers operate more sustainably .”
40