_____________________________________________________________________________________________ Beijer Electronics
Inclusivity and diversity
On the broader topic of ESG , Jørn shares Beijer ’ s approach to company culture . “ We ’ re fortunate to have maintained our family feelings and values as we ’ ve grown ,” he states . “ We introduced our tagline , ‘ People and technology . Connected .’ not to describe what we want to be , but to reflect what we are . Inclusivity and diversity have been at Beijer ’ s core since the beginning , and we ’ re proud to have a diverse team ; among our 450 employees , we have 28 nationalities and speak 32 different languages .”
“ We ’ re very much looking forward to 2024 , with exciting new products in the pipeline that will meet customer demands in the areas of Smart HMI and WebIQ , while also focusing on creating the next generation of our HMI portfolio ,” Axel says . “ In the long term , we ’ re preparing ourselves for the future by building a company that will lead with software . Although software is already an essential element of the business , we see this increasing to a point where it dominates our operations .
“ We ’ ll continue to strengthen our position in the market , and we always have one eye open for acquisitions that add new capabilities and products to our offering ,” he concludes . From speaking with Axel , Ali , and Jørn , it ’ s clear that Beijer is not only focused on serving today ’ s customers with high-quality digital products , but also preparing for a software-driven future . Considering the company ’ s growth to date , combined with the determination of its leaders , there is no doubt that Beijer will succeed in these objectives . ■
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