Exclusive Feature ______________________________________________________________________________________________
In a world where manufacturers operate under the urgent imperative to organize data , boost customer relationships and continually drive growth , the right Customer Relationship Management ( CRM ) system can open the door to peak efficiency . With an optimized CRM solution , manufacturers can evaluate all the touchpoints on a customer journey , determine how to optimize their experience , and create a consistent cadence of sales , marketing , and service activity to unify the value chain .
But while today ’ s high-growth midmarket manufacturers understand that winning is about streamlining supply chain operations , they lack the in-house technical expertise and support of larger companies . This can make finding and harnessing the right CRM system a challenge .
Enter SugarCRM . A software platform that provides leading technology in the sales automation , marketing automation , and customer service fields . SugarCRM delivers a single platform that unites marketing , sales , and service teams , allowing access to unified data , processes , and KPIs for all customer interactions , empowering both employees , customers and the business alike .
What ’ s more , SugarCRM understands manufacturing . Thanks to 20 years ’ experience and 1000 + customers , it can help innovate , identify new ways to drive growth and gain a competitive edge . In fact , calling it ‘ CRM ’ is too basic , as Craig Charlton , CEO , asserts : “ The Sugar platform is more than a CRM tool , it ’ s a full customer lifecycle communications engine . The cloud-based platform is infused with artificial intelligence ( AI ) to augment and automate day-to-day processes making the hard things easier for customer engagement teams . Sugar has made significant investments to bring the SugarPredict AI engine to its full platform portfolio , pioneering pre-configured , out-of-the-box AI to drive value from day one .”
SugarPredict AI capabilities include sentiment analysis designed to supercharge every sales and service interaction with the power of knowing each customer / prospect ’ s emotional state and intent . “ Additional innovations include verticalized capabilities , notably to support the robust and complex customer engagement needs of manufacturers ,” Charlton emphasizes . “ Sugar is an industrial-grade
▶ Craig Charlton , CEO
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