Manufacturing Today Issue - 221 February 2024 | Page 45

_______________________________________________________________________________________________________ SugarCRM
The Sugar platform is more than a CRM tool , it ’ s a full customer lifecycle communications engine
CRM that automates anything , accelerates everything , and anticipates what ’ s next . The flexible and powerful platform does the work to power modern marketing , sales , and service for manufacturers .”
SugarCRM provides manufacturers with more than a platform , its interoperability helps leverage old and new technologies to aggregate data to speed insights to action .
Bridging the gap between front office and back office is critical for manufacturing companies . That ’ s why SugarCRM has integrations with a variety of leading ERP solutions and strategic partnerships with ERP vendors such as SYSPRO that have a strong footprint in manufacturing . “ In general , a CRM helps you grow your business while an ERP helps you manage that growth in a costeffective way . By mapping data seamlessly between CRM and ERP platforms , companies gain a 360-degree view of business . Manufacturers are benefitting from Sugar ’ s dedication to supporting deeper ERP and CRM data integration that helps monetize data and identify untapped opportunities to drive revenue growth . That puts an end to data silos and helps accelerate lead to cash by generating proposals and quotes with accurate configurations and up-to-date pricing to close deals faster , for example .”
With AI-driven insights , teams also have the ability to discover hidden up-sell , crosssell , link-sell and switch-sell products and services more effectively to increase wallet share with existing customers . This , in addition to mapping supply and demand to maximize revenue and profitability by optimizing production planning and inventory based on
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