Exclusive Feature ______________________________________________________________________________________________
real-time sales forecasts . Sugar is also at the forefront of enabling manufacturers to leverage Generative AI in a very practical manner . “ For years , the industry has been talking about how a 360-degree view of the customer is key , but up until now that meant going through hundreds of interaction records , which is not practical . Our Generative AI allows customers to distill and consume that information very quickly , so they can understand the relationship as it stands , and it can help them determine what to do next .”
When it comes to visibility , James Frampton , SugarCRM Senior Vice President and General Manager International , was surprised that so many companies are still not able to achieve a 360-degree view of the customer . “ We sometimes take it for granted that everyone does this and does it well . It ’ s not just about sales , but also aligning customer service and marketing so there is a full circle of communication across a business .”
He continues with further insights gained from working with manufacturers to relieve their pain points . “ Manufacturers all have very similar issues and objectives ,” he reveals . “ They typically experience longer sales cycles and ‘ high touch ’ customer engagement , and , therefore , focus on long-term customer relationships versus individual transactions . The ability to systematically manage and develop accounts strategically is important , so differentiating with service excellence and improving customer retention with valueadded offers and detecting churn risks early is critical . This is where CRM adds tremendous value .
“ In addition , manufacturers want data to go beyond forecasting – to access the insights they need to track their business . They also
The manufacturing sector continues embracing the new wave of digital transformation
highly prize integration . That is why so many are finding SugarCRM ticks all their boxes , as it allows for models to be built joining the dots of relationships , aligning communication across the business , and ensuring the flow of data will help each individual user based on their role within the business .”
“ The manufacturing sector continues embracing the new wave of digital transformation ,” Charlton adds . “ Yet , there ’ s still tremendous room for improvement to get better organized around production , distribution , supply chain , and other key parts of the business . This may be why many are adopting new advancing technologies to enhance and automate traditional business models and processes to drive revenue growth and customer retention . The Sugar platform is helping manufacturers turn transformation investments into revenue .
“ The mid-market is a very pragmatic sector . They don ’ t have the tolerance for multi-year , multi-million-dollar projects where you must build yourself from the ground up . They want applications that work out-of-the-box , a value that Sugar delivers .”
Charlton and Frampton are persuasive in their passion for the multiple benefits of SugarCRM and draw on real-world customer examples to reinforce their message . Starting with Creative Foam Corporation , a leader in customized engineering solutions for the transportation , healthcare , consumer , and industrial markets , we hear from James McAlister , Marketing and Sales Analytics Manager . He explains that it implemented Sugar as an all-in-one CRM and advanced sales automation platform . Enhanced forecasting and analytics enable the company to maintain a strong sales pipeline ,
46