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Mature industrial customers and industries need a platform to conform to them and to do so cost-effectively
drive improved conversion rates , while understanding run rates for its engineering and manufacturing programs spanning multiyear project lifecycles . The Sugar platform integrates seamlessly with Creative Foam ’ s Plex ERP platform , providing a single source of truth for all customer data .
“ Sugar Sell gives us the 360-degree view we need to focus on delivering for our customers while keeping a strategic focus on the future of the business and competitive market ,” he elaborates . “ We ’ ve tracked metrics year-over-year from implementation to the first quarter of fiscal year 2024 , and we ’ re projecting 30 percent higher sales . While larger macro-economic trends have had an impact here , we do see Sugar as a key factor in our success due to increased visibility and focus and a richer understanding of where opportunities are coming in from a customer and location perspective .
“ Additionally , our dollar content per vehicle has increased 14 percent . Our sales pipeline has grown 42 percent since implementation , and we exceeded sales goal by 44 percent in FY23 ,” he adds .
Moving into the electronic marine equipment market , we find another SugarCRM customer - Marine Instruments , the world ’ s leading manufacturer of tuna satellite buoys . Having experienced steady growth over the years , the firm operates in over 30 countries and is part of Grupoarbulu , a group of nine companies specializing in global marine technology solutions .
Before Sugar , the company was handling customer data in a decentralized way and storing information in isolated silos . The absence of an internal system to share customer data in real-time was taking a toll on the firm ’ s growth potential .
Marine Instruments implemented Sugar ’ s customer service platform and now has access to customer portfolios through a unified interface and benefits from a smooth information flow between its different divisions . As a result , all teams now rely on a centralized structure that offers better visibility . Meanwhile , the exchange of information in real-time allows sales executives to approach customers proactively and take advantage of possible synergies .
Sugar enables Marine Instruments to better monitor internal processes , improve Service Level Agreement ( SLA ) management and simplify business planning for the short- , medium- and long-term .
The differing market sectors of foam and marine electronics referenced above also work to demonstrate Sugar ’ s understanding that the essence of a company lies in its individuality – the unique processes , values , and approaches that set it apart from competitors .
As Charlton states : “ Our platform is designed not to overwrite these unique elements but to embrace and enhance them . We believe in adapting to your business , not
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