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the other way around . This philosophy allows our clients to maintain and emphasize their distinctive qualities , ensuring that they don ’ t just blend into the market but stand out .”
Sugar also provides a marketplace full of add-ons and integrations that can get manufacturers where they want to be quickly . “ Our approach has led to numerous success stories where businesses such as BackCountry have leveraged Sugar not just as a tool , but as an extension of its unique business identity , driving growth and enhancing customer relationships .”
As we go forward into 2024 , the industrial manufacturing sector is facing multiple challenges , including complex B2B supply chains , sales reps operating via multiple channels and the continuing imperative to run in a disciplined , low-margin , high-efficiency manner . “ This market needs and wants its CRM platform to reflect its processes ,” Charlton emphasizes . “ Mature industrial customers and industries need a platform to conform to them and to do so cost-effectively .
“ That is what we are providing at
SugarCRM . We are continuously improving the software , leveraging our experience and dedication to the extraordinary benefits of generative AI , machine learning , advanced analytics , automation capabilities , and more – all to help manufacturers turn transformation investments into revenue .”
SugarCRM is not just a tool – it ’ s a partner that understands and effortlessly executes requests . In fact , Charlton believes the world of CRM is on the cusp of a major shift , where complex processes give way to straightforward , intuitive interactions . SugarCRM represents a significant leap forward , boosting productivity , enhancing decision-making , and improving outcomes . ■
To get a demonstration of how SugarCRM can help you access information , gather inspiration , and communicate with customers and prospects in their own language , visit
sugarcrm . com / uk / request-demo /
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